New brewery builds brand foundation, block by block

The Brewery: Block Three Brewing Company

There’s a new brewery on the block.

Block Three Brewing Company recently opened its doors in St. Jacobs, Ontario, offering tourists and antique hunters a place to whet their whistles, as well as a source to fill up growlers and take away bottles.

Tourism hub: The brewery is another drawcard for visitors to St. Jacobs.

Tourism hub: The brewery is another drawcard for visitors to St. Jacobs.

The brewery – which is housed in a Spanish-style hacienda – stands out in the Mennonite village, where country charm characterizes the bulk of St. Jacobs architecture.

Its name, Block Three, is a historical reference to the land the brewery sits on. It once belonged to the Six Nations, but now makes up a large part of Woolwich Township.

New brewery on the block: Block Three Brewing Company has been operating for just over a month.

New brewery on the block: Block Three Brewing Company is ideally located on the main strip of St. Jacobs.

Right now, the brewery produces two beer styles, a maple brown ale and a Belgian-style saison. An Octoberfest-style Märzen and English Pale Ale are also in the works.

The Beer: King Street Saison, draught, 4.6% ABV, and Sugar Bush Brown, draught, 4.8% ABV

King Street Saison pours a hazy gold colour and is dry and spritzy with light citrus and yeast notes. Sugar Bush Brown, on the other hand, is clear brown, and delicately sweetened with local maple syrup.

Both beers are light and sessionable, sharing a high minerality due to the area’s hard water profile.

Spritzy saison: Block Three presently produces two styles, a saison and brown ale.

Spritzy saison: Block Three presently produces two styles, a saison and brown ale.

The Brand: Living the dream

Ditching the nine-to-five grind to start a brewery with your best buddies is a dream come true for many people – especially for those in the craft beer community.

For the owners of Block Three, the dream sprung from a whimsical idea among friends at a monthly beer club. It took shape as a business plan, and eventually, became a brick-and-mortar brewery. The friends built the brewery themselves, and now have the task of building a brand.

Shiny and new: Block Three Brewery a

Shiny and new: Block Three Brewery has been in operation for just over a month.

As well as being well-located in a tourist hub, Block Three has a backstory that many craft beer drinkers can resonate with.

Block Three’s founders are young, aged 30 and under, entrepreneurial, and passionate about beer. The co-owners are made up of three accountants and a brewer, (Brian Maher, formerly of Wellington Brewery in Guelph, Ontario), who decided to give up their day jobs to pursue a passion.

The friends and business associates are living proof of the familiar adage: “do what you love and you’ll never work a day in your life again.” Sure, the notion is idealistically over the top, but it’s a good starting point to build the foundations of a brand.

In any case, it’s safe to assume that the books at Block Three will be in the utmost order.

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4 comments

  1. Ryan Bridge · · Reply

    Great idea for a blog….I love craft beers and will continue to follow this!

    1. Thanks Ryan! We have something in common!

  2. Rita Higgins · · Reply

    Can’t wait to enjoy some King Street Saison on our trip there in a couple of weeks! 😛

  3. This is good to know. I love beer. Will have to check it out very soon.

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