Oktoberfest is more than an opportunity for craft breweries to celebrate all things Deutschland. The yearly event is also a chance to market memorable experiences to consumers. Oktoberfest events raise brand awareness, boost brand loyalty, and create brand keepsakes in the form of oversized steins.
Below are three Ontario craft breweries that seized the Oktoberfest stein to do just that:
As well as throwing a two-day party that included an impressive line-up of live music, Beau’s Oktoberfest exemplified good craft beer citizenry. Beau’s used the event to raise more than $75,000 in funds for various charities, including the United Way Ottawa, Rethink Breast Cancer and the Vankleek Hill Agricultural Society. Oh yeah!
The Good Beer Folks at Steam Whistle do one more thing really, really well – marketing! For them, Oktoberfest celebrations kick-started a province-spanning promotion in select restaurants and bars across Ontario, Alberta and B.C. Buy a litre of the beer, keep the collectable stein.
After a significant growth spurt this year, Amsterdam looked to Oktoberfest to show off its new digs along the tourist-friendly Toronto harbourfront. The event aimed to fill the colossal, 900-seat restaurant by featuring ‘dam good beer and German fare from the brewpub’s kitchen. If there were any signs of growing pains, they were likely overlooked under the rhythmic trance of the Oompah band.