Monthly Archives: January 2014

The Mikkeller brand: Product of a gypsy’s whim or a marketing mastermind?

The Brewery: Mikkeller Mikkel Borg Bjergsø is the whimsical force behind the Mikkeller brand. The internationally acclaimed Danish brewer-turned-cultural-icon revolutionized craft brewing by globetrotting around the world to brew his beer – an industry trend known as “gypsy brewing.” Gypsy brewing involves renting a brewery’s space and manpower to produce beer under your own label. It […]